Work
Case Studies
Women of Influence
The ‘Women of Influence’ is an annual event that honors New Zealand women who are making a positive impact on the next generation, with awards across categories such as Diversity, Public Policy, and Arts & Culture. I had the privilege of designing the logo and branding for ‘Women of Influence New Zealand.’
The central focus of the design was to embody boldness while reflecting New Zealand culture. To achieve this, I incorporated a koru symbol into the ‘W’ of the logo, representing New Zealand’s Maori heritage and the idea of growth and new beginnings.
Westpac Chopper
The Westpac Rescue Chopper is one of the bank’s most prominent brand assets, renowned for saving lives across New Zealand. Given its vital role, the logo and chopper skin needed to be instantly recognizable, whether flying against blue skies, overcast clouds, or through dark storms.
I designed the logo with high visibility in mind, ensuring it could be easily identified in any weather conditions as distinctly Westpac. The Westpac Chopper logo is featured across all collateral, including print, digital platforms, events, and merchandise, solidifying its presence as a key part of the brand.
Honda Power Equipment
At Honda Power Marine, I was responsible for building and managing the website via CMS, where I oversaw content updates, organized product photography, collected testimonials, and posted current events. I also created monthly EDMs and newsletters using Marketo, managed digital platforms including social media and Google Analytics, and handled the design and production of print and event materials like brochures, large banners, merchandise, and TV commercials.
One of my most hands-on projects was the Win the Dream campaign, a cross-platform collaboration between Honda Marine, Surtees Boats, and Isuzu Utes aimed at expanding Honda Marine’s customer base. I managed all aspects of graphic design and marketing for this data-driven campaign, producing a range of digital assets like social media ads, web banners, online entry forms, display ads, EDMs, a 30-second TV commercial, and a minute-long YouTube video. Print materials included press ads, vehicle signage, event banners, flyers, and branded entry forms and boxes.
This campaign strengthened my expertise in both marketing management and database management on the Marketo platform.
Lumino the Dentists
I am responsible for designing a wide range of assets across all Lumino the Dentist platforms. This includes creating product campaigns for both print and digital channels, as well as designing clinic signage, vehicle wraps, and event stand materials. I also develop video end frames, merchandise branding, and EDM templates, while working on project illustrations and other creative collateral.
My role requires me to ensure consistency across all branding touchpoints, delivering visually cohesive designs that align with Lumino’s identity across multiple platforms and formats.
Logo & Branding
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Logo & Branding 〰️
Web Design
Limitless Studio
Chateau Wedding
Dynamic Doctors
Westpac Chopper
Women of Influence
Honda Power Equipment
Black Cat Productions Website
Engender Technologies Website
Garry Pollak Law
Print and Digital Media
Illustration
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Illustration 〰️
My illustration style is diverse, spanning digital hand-drawn and classic hand-drawn techniques, vector art, and oil painting. I’ve also experimented with 3D art, keeping up with trends. This range allows me to adapt to various project needs and deliver unique visual solutions.
